audience and communication brief-Group project

Audiences and communications Brief:


Produce a 20-30 second Animation combining a variety of styles and promoting animation at BCU specifically children’s animation. The style of animation is to be targeted at younger children, while the advert itself is aimed at prospective students and professionals interested in the animation course and animation for children at BIAD.


The animation must showcase different styles of animation while tying them together in a unified way, utilising knowledge of what children like in animation and what it means to be a 7 year old.


It must be lively, attractive to both target audiences but more towards children. Make it fun while also showing the processes behind animation, for example showing the mistakes that can happen, and the creation of new characters by existing characters- A character given a pencil and drawing himself a friend.


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