Channel 4 are well known for their use of puzzle affects on their Idents; such as floating crates in the air in the shape of the channel 4 logo. Most of the Idents are similar in the way that they use the camera, as though it is a car driving past a scenery, the scenery differs from hay bales floating above fields to buildings being positioned in the shape of the channel 4 logo; only when the camera pans the camera pans past the scenery at a certain angle do we see the channel 4 logo and only for a quick glimpse, then once the camera has past the scenery we see again that there are depth between the buildings/hay bales etc. These Idents are made from live action and CG animation. The scenery's that are used vary from a rough estate to a view of the country side or a city. I quite like the sci-fi effect Ident where the objects that make the channel 4 logo move in a space ship way and along with the alien styled music it adds to the sci-fi approach. I also like the way that they have used shadows to create the channel 4 logo; having the bushes coming to life whilst people are playing a game of bowls, ending with showing the shadows of the bushes to create the logo.
http://www.youtube.com/watch?v=-CVdllN67OQ
This channel 4 Ident is quite different in the way that they have used the camera and the channel 4 logo, still the logo is made of floating objects but this time the logo is already formed and only alters a little at the end when it turns into some kind of pigeon trap then forms back to the shape of the channel 4 logo. The style is very similar to the other Idents but this time it has been used in a different and darker way. The channel 4 logo is used as a monument and is a place where pigeons gather, it starts by showing a close up of the pigeons then shows the audience a view of the monument being the channel 4 logo.
http://www.youtube.com/watch?v=QwEocD2_d9U&feature=related
The channel 4 Idents are aimed at a broad audience and different countries and ages so the Idents are all different to suit a certain audience. The Idents use different parts of the world in their animations such as Dubai, a rocky island and Tokyo. Different themes are used also to attract the audience such as a fun fair would attract a younger audience, a
http://www.youtube.com/watch?v=R94X1M7r1SU&feature=related
http://www.youtube.com/watch?v=sbZ505w3U_k&feature=related
http://www.youtube.com/watch?v=jGniDcglBHM&feature=related
http://www.youtube.com/watch?v=gSf-9zjhS6w&feature=related
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