Monday 9 November 2009

review on honda advertisement

This is a popular advertisement that catches peoples attention by the domino effect they create by using car parts. Most of the advertisement uses the sound effects of the moving objects, at the end the music begins as the CD player is switched on during the domino process with a voice over reflecting the message to the advertisement showing that the Honda is a reliable car. This has been cleverly thought about; the way they have created motion, they have thought it through the way that the objects move and also the reaction it would give to other objects once they have been approached by the moving object for example the car seats being pulled backwards hitting the window wiper, making it spin around then knocking another object over using the window wipers. I think that the flow of moving objects is realistic apart from the tires rolling up the ramp I personally feel that the tires would need to be going at a faster pace to be rolling up it. The advertisement uses all kinds of objects such as wheels, windows, exhaust down to the smallest objects used on the car like screws n bolts etc. Whilst most of the advertisement is showing a working process using a constant flow the advertisement ends showing the results of all of the objects and also the conclusion to the flow showing that everything on the car works, along with the quote explaining this to the audience "isn't it just amazing when everything works".

http://www.youtube.com/watch?v=H5m6EtN5sbM

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